[ YOLOTLI = HEIRLOOM QUALITY ]
Nicole founded YOLOTLI in 2012 when she felt the necessity to create something to counter the throw-away culture we are surrounded by. With the goal to design and make clothes and accessories that fit in the zeitgeist of a sustainable lifestyle, she wanted to help draw attention to the impact of a more conscious way of living. While starting out with handmade heirloom-quality fashion for kids, YOLOTLI has since expanded their product range by adding an accessory line for adults and a small line of handmade women's wear.
[ YOLOTLI = HANDMADE ]
Going back to her German roots she applies the values she was raised with and skills she has accumulated over the years to create timeless and long-lasting designs. Many of her pieces are hand-embroidered, hand-knit and hand-sewn in her studio in Napa, CA and her process often leads to collaborations with artists and artisans. Every piece that leaves the studio has a handmade feel and tells a story.
[ YOLOTLI = LOCAL ]
While she holds a degree in international business, Nicole has always had a creative career in mind for herself. Highly influenced by her grandfather, a ceramicist by trade and a logger, carpenter and baker in his spare-time, and her older sister, a master wood carver, "making things" became part of her daily life early on. She remembers seemingly endless German winter months as a child sitting side by side with her mother knitting, sewing, crocheting and embroidering. Once settled in California, about a decade ago, she deepened that knowledge by studying fashion design and pattern making in San Francisco and attending various residencies at the fashion house Carla Fernández in Mexico City.
A native of the Black Forest region of Germany, Nicole now lives and works in Napa and shares a studio space with her husband and fine artist Mikey Kelly.